Tom Benson Ownership
The local titan who anchored the Pelicans in New Orleans and built a new identity for the city.
Tom Benson's ownership era represents a transformative chapter in New Orleans basketball history, marking the franchise's transition from the Charlotte Hornets to its permanent home in Louisiana. Acquiring the team in 2011, the late oil tycoon and former NFL owner of the Saints brought stability and local pride to a city rebuilding after Hurricane Katrina. His tenure is defined by the official rebranding to the Pelicans in 2013, the construction of Smoothie King Center improvements, and the pursuit of championship contention through strategic drafting.
- Role
- Principal Owner
- Affiliation
- New Orleans Pelicans (formerly Hornets)
- Acquisition Year
- 2011
- Rebranding Year
- 2013
- Status
- Deceased (Legacy Continues)
- Previous Franchise Ownership
- New Orleans Saints
Lore & Background
Under his stewardship, the franchise saw the emergence of local heroes like Anthony Davis, whose selection in the 2012 draft was a cornerstone moment. Benson provided the financial foundation necessary for the team to compete, overseeing the front office decisions that shaped the roster during its formative years in New Orleans. His presence at games and his commitment to community outreach made him a beloved figure, bridging the gap between corporate ownership and the passionate fanbase of the Deep South.
In Their Own Story
The air inside the Smoothie King Center hummed with anticipation as Tom Benson took the floor for a pre-game ceremony. Surrounded by players in their teal and navy uniforms, he held the microphone not to speak of profits, but of resilience. The crowd, a sea of Pelicans gear, roared as he thanked them for welcoming the team home. In that moment, under the bright arena lights reflecting off the polished hardwood, it was clear this wasn't just another franchise; it was a New Orleans institution, finally taking root.
Reader's Guide
The era began in 2011 when Tom Benson purchased the Charlotte Hornets from George Shinn. The immediate priority was stabilizing the franchise's future in Louisiana, ensuring it would not face another uncertain relocation. This period of consolidation culminated in a pivotal decision: to rebrand the team entirely.
In 2013, the franchise officially became the New Orleans Pelicans, severing ties with the Hornets name and adopting a new logo and color scheme reflecting local heritage. This era also saw the drafting of Anthony Davis in 2012, a move that instantly elevated the team's national profile and set high expectations for the future.
Benson's ownership continued through the mid-2010s, characterized by efforts to build around young talent and maintain financial solvency. While the championship eluded the team during his direct management, he successfully laid the groundwork for the franchise's long-term viability in New Orleans before passing away in 2018.
Did You Know?
- Tom Benson was also the longtime owner of the New Orleans Saints, making him a dual pillar of Louisiana professional sports.
- The decision to rebrand from Hornets to Pelicans involved a public vote and significant legal considerations regarding the Charlotte franchise name.
- Benson purchased the team specifically to ensure it remained in New Orleans permanently after the temporary displacement following Hurricane Katrina.
- During his tenure, the team played its home games at the arena now known as the Smoothie King Center.